The HP info is news to me. Good if true - hopefully the manufacturers will stop the arms race some and concentrate on making current HD technology, which is still in its infancy as far as widespread adoption, and make sure that the TVs we buy today are as good as they can be. 1080p really is the holy grail - but I'm not in a hurry to get there tomorrow if it comes at too sever a price. Today, 1080p is a marketing ploy (higher resolution figures must mean a better set, right?). This ignore some very basic concepts about converting signals to match native resolutions - a hump which we still are over with regard to regular 1080i or 720p sets.