I've always been grateful Axiom does not have a "superior" line. They're putting their best work forward in one line, with the only real differences (aside from the ones based on size) being in the finishes.
That's a great way to do it. As loyal customers, we're not stuck wondering if we got the best Axiom had to offer. We may want a larger speaker, but we always know the product we bought was their best in those dimensions.
That's a nice marketing distinction—and it's one reason there are so many happy Axiom customers.
Sometimes, choices ruin the shopping experience -- here's a nice article (full disclosure, which I edited and assigned) on that very topic:
From the article: "When consumers face a large selection of items, they have to process a large amount of information, which can cause problems. Research shows we worry about buying the wrong kind of milk. This concern about picking the wrong item may lead people to opt out of the whole arduous decision-making process by not buying anything at all. Or, when they do buy something, foregone options linger in memory, causing post-purchase regret."
Note you don't hear too much regret on the Axiom Website.
Austinbirdman
