I reckon marketing hype will be unnecessary. I'm guessing that alot of the speakers they sell are to people like me who are finally transitioning from 2 channel to HT.
"With all these extra speakers I need more wires!", says the customer.
"Hey, we got wires, too! Blind tested and guaranteed to be as good as any other copper wires on the other planet!", responds Axiom.
Nice example of a company responding to an actual need from their customers rather than trying to artificially create a market for their product by colluding with audiophile publications.
