Nick is correct. I was in my local walmart a couple days ago and saw the A2 alongside a bluray player.

The rumors of a $99 player are coming from AVS...and we all know what how accurate they are so I really don't know if it's going to happen or not. Time will tell.

Fingers crossed though...

EDIT: It looks like it is TRUE??? Here is the latest thread confirming the low priced players at Walmart. AVS Toshiba HD-A2

*Michael*
AV123 Refugee - X-LS Encore, X-Voce, X-Omnis, Elt-Dpa's
Denon AVR-591
Magnavox NB500MGX BDP