My 2 cents...Their business model is fantastic.
With so many crazy fans (me included) ready to defend, support and highly recommend Axiom's products 'FREE-OF-CHARGE', it is a no-brainer to cut out the middle man.
And that is besides the fact that they have a great product. At a reasonable price. And in addition to that GREAT CUSTOMER SERVICE. They have all the necessary ingredients in plentiful measure to sell 'ONLINE ONLY' and not worry about growth.
If and when I decide to expand my business (part ONLINE and part bricks and mortar), I will surely try and copy their strategy.
