>>Very simply, most prospective buyers need to feel inspired.

I guess the question is whether you can both inspire and tell the truth. Once you start using words like "soaring" or "ephemeral" you're probably overstating the difference between even the best product and its peers.

Personally I hate marketing blurb that talks about how wonderful a product is in isolation. That might be inspiring to some but it's useless to me.

Then again, I have been told that I should "lighten up" a bit ;\)

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