IMO Bose is still popular because they are one of the few companies that supply a "no-brainer" solution which can be hooked up by normal people without relying on forums or friends. In terms of sound quality for the dollar there are much better solutions but if you think about Bose as "the high end of home-theater-in-a-box" it makes more sense.

The worst part seems to be the incredible wave of BS that hits you as soon as you go into a store that sells Bose equipment.


M60ti, VP180, QS8, M2ti, EP500, PC-Plus 20-39
M5HP, M40ti, Sierra-1
LFR1100 active, ADA1500-4 and -8