I have to agree with Capn here. I have a 46" LCD, and recently upgraded to a 1080p projector with a 106" screen. I played bluray & DVDs with a PS3, and more or less notice the same thing. The difference between DVD and bluray on the LCD isn't huge, it is noticeable, but not huge. However, on the 106" screen the difference is amazing. Don't get me wrong, upscaled DVDs still look great, but the difference in crispness and brightness that Capn describes is very noticeable.