In years of dealing with countless people on the issue of speaker preference, in the end, the choice is very subjective and IT IS just a personal choice. Some will, however, succumb to the temptation of making that choice by strictly reading reviews. I have mentioned this a number of times before in comments, that MOST of the major speaker companies in Canada have taken the engineering approach of producing speakers that are as neutral as possible in their sound, regardless of size. I would, however, say that the M80 is definitely a little more "in your face" compared to others, not only because of the size of the speaker cabinet and number of drivers but of particular note, the "dual" tweeter configuration. This is quite unique, hence, when you are watching a movie or listening to music, you will hear sounds and detail in the 5000-10000 hz range that might be less noticeable in another brand with a single tweeter. I personally like this more detailed, "crisper" sound. Others may not.