Thanks for the post. I love the comments on that article from consumers of how SONY overprices their stuff just because of the name.

I have had cordless phones, WEGA TV, DVD player, AV receiver from $ony all that crapped out shortly after the warranty period. I still have a Sony alarm clock radio and 4 year old digital camera that work fine, but will avoid Sony in most cases.

I met a Sony rep and he told me about this player....sounds like top of the line. I also undersand that Panasonic is soon to release a new top line player, but for now, you can get a BDP-30 for $299 which is reasonable I think.

I'm waiting until I can get a decent player for $200 as most of this reminds me of when I bought my new Sony DVD player in 1999 for $349.00 and it broke after 16 months of use.