He was telling me that a 'brown-out' could kill my equipment moreso than a power surge. And another salesman was telling me that in the event of a spike, my circuit breakers in my home or SP couldn't trip fast enough to protect my gear. He then assured me that my picture and audio quality would improve because i would be getting a more consitant voltage to all my components.

Sanyo Z5 HD Projector w/100" screen
Yamaha RXV-663,BD30,HD-A30
Toshiba 55SV670U
M60s
VP150
QS8s