From what I've seen, it seems most of Bose's customers are the unsuspecting elderly...I wonder if they've hit the retirement communities yet with their sales pitches? Most elderly people have never heard of Axiom, Paradigm, PSB ect but they've seen the marketing hype of Bose.
They do target unsuspecting and uninformed people.
My wife worked for a builder and the whole home wiring (cat5) installation contractor was also a Bose retailer and although not offered by the builder many Bose systems were installed in the beachside and above average priced homes simply due to the fact that *all* of the neighbors wanted a great sound system in their home because they had to keep up with the Jones' ... as sold and installed by the cat5 wiring installer.
