Before they went under in 2005, Laserland In Oakville, Ontario, just west of Toronto, was the prime retailer of AXIOM in the area. Obviously, what has happened, with the rise of the internet, Axiom, along with other companies we know about who started right from the beginning marketing their products this way, realized by doing so you didn't have to compete with the onslaught of other brands in the store and their sales staff's personal preferences.

The rest, as we say, is history.