I would agree that assignable names are GREAT! My only beef though is that they print names on the back of the unit. My personal Favorites are the HDMI and the Optical ports labelled, "VCR".
What? A VCR with HDMI or Optical outs?!
Just number the stupid things. HDMI-1, HDMI-2, HDMI-3, HDMI-out, done.