I think the "pop" generation has sort of deceased...well decreased. Its always going to be a popular product for children but there is much more public awareness towards "healthy eating/drinking" and a lot more alternative products to soda pop that are appealing to kids these days (not necessarily healthy alternatives).

I don't drink pop anymore (maybe once or twice a year) but I always liked Pepsi.

I’m armed and I’m drinking. You don’t want to listen to advice from me, amigo.

-Max Payne