Also remember Axiom Audio has been one of Audioholics BIGGEST advertisers since their inception as an online publication. They make money off them as they do their online store. I'd wager they have made more income of them as an advertiser over the years (and continue to do so) than what they bring in with the EMP brand. Its a value brand that wouldn't carry big margins for the store.

I’m armed and I’m drinking. You don’t want to listen to advice from me, amigo.

-Max Payne