Sort of like a product called Juicy Juice that got into legal trouble years ago. On the packaging it said something like "Made with 100% real fruit juice" or "Contains 100% real fruit juice." People took that to mean that the whole container was entirely full (100%) of real fruit juice. In fact, it was some horribly low percentage of fruit juice in the container. Sure, it was 100% juice that was added, but the total percentage once mixed with other ingredients was less. It also stated "All Natural" and people were upset when it wasn't. Some claims were a combination of both the "All Natural" and "100%" claims plus had large letters stating that it was "GRAPE" and yet the first ingredient was apple juice.
Just because a product *contains* something doesn't mean that it *is* something.
I have had processed American cheese and the real deal. Personally, I like them both, but for different things. They melt differently, have a different texture, and taste different. The real stuff is my preference, and as mentioned before, whenever we buy it, it is already sliced, but not individually wrapped.
M60s, VP180, VP150, QS8s, M3s, SVS 20-39PCi, Shakers