This post has had me thinking about the "Digital" signal. So, being that the digital signal is JUST 1's and 0's, high priced coax or optical cable is indeed a rip off! There is no such thing as a "fuzzy" 1 or 0 (thats my way of describing it)! Either the signal is there or its not, no in between. My conclusion thus far... Monoprice or Cardas, it depends on how much the consumer wants to spend/waist on digital cables. Right?