I must say the the Bose system in my 2002 Audi A4 sounds pretty damn nice. They did a real good job. It's party responsible for the recent upgrades in my home system. I hated the fact that my cd's sounded better in my car than in my home!

I can understand Axiom not getting into this market though. Bose has contracts directly with the automakers, and designs systems specific to each car model. The Bose system in my A4 was design exactly for my A4. Trying to make speakers that would sound good in ANY car has got to be next to impossible.