We talked about that very subject in my Marketing class yesterday. Best Buy's tactic goes against conventional wisdom of getting as many customer's through the door, but like you, I rarely if ever by a product at full retail price. Even with CD's I will try to buy it while it is on sale. I think they will eventually see a drop off of sales and then rethink their marketing strategy. On the other hand, I will probably be making purchases there if possible because my brother's best friend landed a job there and BB employees pay 5% above cost for everything. That is a pretty significant discount.
