As you may have noticed, we're working on expanding our product pages to answer questions that customers have asked. However, we're old-school about long, informative, Alan-Lofft-ized copy. To that end, we're having trouble finalizing a look for the landing pages that set off categories.

Sooooo, opinions needed, please.

Here's the 'old' look.

Here's the new look.

Here's a third look that is actually old-old look.

I know it isn't an all-things-equal test, and two of the pages are several details away from being ready to take live, but if you can look beyond that to the general look and feel, I would love your feedback, 'cause things are getting passionate around the water cooler!