That is exactly what I am thinking when they roll out the list of reasons you should use this stuff.
I stopped by Ross electronics. They didn't have as much as they said normally stocks the bins, but cheap, cheap prices. They are mostly stocking RCA and a few others. In fact I thought why so cheap! Good guys and they are not selling you anything, just letting the customer decide what they want.
I am looking at a few avenues still and not sure what is best. The system cables seem to be sorted out. I just have to decide where I am purchasing. Now I'm tossing around the speaker wire requirements. Long runs will be 14 gauge, I think and possiblly something a little different for the mains and center channels.
It is nice getting advice from folks not making a profit off your decision,
Troy