Hmm, nothing like a little psychology trickery to sell your speakers:
The Urban Fidelity Duevel Planets were designed by Markus Duevel as affordable loudspeakers that are "designed for hip music lovers, not tweaky audiophiles."
Yeah, cause if I buy your speakers, that means I'm cooler than all my nerd friends with their SPL meters.
Makes me think that their speakers are crap and that the "tweaky audiophiles" would see through the crap. Hence, the company intends to sell to people with money who don't know better.
I would suspect that this strategy applies to a lot of these speakers.
P.S. Uh oh, Ken, something's coming over me. Two serious posts from me in two days. Hmm, this bears investigation ...
Sometimes you win, sometimes you lose, sometimes it rains.