Axiom Home Page Forums General Discussion The Water Cooler Favorite Product Branding

“The Few, The Proud, The Underpaid.” No wait that’s not how it went . . . .

What about Monopoly? Milton Bradley, I think? That's had some staying power.

Well, I am not sure what the name of the strips that cops throw out in front of cars to puncture the tires - but Legos have a similar affect on bare feet when you step on them at 3 am as you stagger to the kitchen in the dark to get a drink of water.

On a more serious note, both my brother and his wife are "creative directors" at advertising firms in NYC. When you see poor commercials, a lot of times it is the company that is paying for the advertising that is to blame. Both have lamented many times that great ideas and concepts get quashed by Company Execs imposing their own ideas rather than letting the Ad Firm do its job.

I don't want to take away from anybody's love of Pringles or other 'molded' food products but I once got a tour of a plant where they convert potatoes into the goop (my word, not theirs) that gets trucked out in aluminum tankers to final stage factories like and/or including Pringles. While everything was immaculately clean and very high tech looking, let's just say that after looking into a giant vat of mixing goop, I will likely never eat another 'molded' potato chip again.

How do you feel about Chicken McNuggets?

Ha, very much the same.

Although, if Pringles were made of meat (OK, 'sold' as meat) and could be coated in Barbacue sauce, at least they would appeal to my man-card side. I'll still pass though.

I am not big on "Processed Cheese Food" either.....nor instant mashed potatoes.....

I in a past life did lots of work in food plants ... name one....frito lay, needed a shower and throw away your clothes after walking thru, the grease hung on you ... separate experiences but after a taco bell sub contractor and a, reconfigure at a frozen burrito plant I didn't eat either one for 10 years ... I'm over it, they all are like that, so either fresh vegies or deal with it!

And you really don't want to see anything that has to do with meat! The cleanest, most ... I don't know ... nice? was a dog food plant owned by Mars .. the Candy Bar people and Kraft Foods was always acceptable

Sorry!

And don't get me on hospitals and rodent traps!

What do we have to do to get you started on hospitals and rodent traps? Might be interesting, especially if the two are intertwined.

Some wildly sucessful (and old) brandings:

The Marlboro Man
Joe Isuzu
See the USA in your...
Spicy Meatballs
Gnilla Knudson saying "Take it off, take it all off."
The Quaker Oats Quaker
Anita Bryant and OJ
Joe Namath and panty hose
Should a Gentleman offer a Tiparillo to a lady?
Where's the Beef?
Pinesol Lady
But you're soaking in it...
And one Congress had to step in and squelch recently: Joe Camel

These are the kind that have never let you forget the product, no matter the schtick or hooks.