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#192045 - 01/13/08 09:47 PM Re: New line goes blu-ray only [Re: CV]
jon Offline
frequent flier

Registered: 11/27/07
Posts: 11
I for one will just sit on the sidelines until this runs it's course. It's ashame with all the great gear we invest in that we can't enjoy "the best" disc quality with such uncertainty, but until they/the buying public figures it out, I'll just be content with the picture quality that made my jaw drop just a few short years ago \:\)


Edited by jon (01/13/08 09:48 PM)

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#192184 - 01/14/08 03:51 PM Re: New line goes blu-ray only [Re: jon]
terzaghi Offline
connoisseur

Registered: 04/04/07
Posts: 4848
Loc: Tulsa, Oklahoma
Found this at xboxscene.com:


HD DVD Not Dead yet: Lower Prices, New Marketing, Strong Q4 Sales
>> From the press release:
 Quote:

Toshiba America Consumer Products, L.L.C. ("Toshiba") today announced that it is stepping up its successful marketing campaign for HD DVD as it experienced record-breaking unit sales in the fourth quarter of 2007. Major initiatives, including joint advertising campaigns with studios and extended pricing strategies will begin in mid- January and are designed to spotlight the superior benefits of HD DVD as well as the benefits HD DVD brings to a consumer's current DVD library by upconverting standard DVDs via the HDMI(TM) output to near high definition picture quality.

As Toshiba achieved the #1 sales volume in the next generation DVD category with an approximately 50 percent market share in 2007, HD DVD is proven to be the format of choice for consumers. Coupled with an 80 percent plus market share of all next generation DVD equipped notebooks for the 4th quarter 2007, the HD DVD format has already paved the way to a high definition digital AV solution by eliminating the boundaries between the consumer's living room and on the go.

HD DVD not only creates the ultimate high definition entertainment experience, leveraging all of the promise of the format such as superior audio/video performance, Web-enabled network capabilities and advanced interactive features - it also has a high-level of compatibility with DVD. With DVD upconversion via the HDMI output, HD DVD players instantly make a movie lover's existing DVD library look better than ever.

New Marketing Strategy for Mass Market Adoption
Taking the holiday season sales based on promotional prices into full consideration, these new manufacturer's suggested retail prices (MSRP) are designed to meet the potential demand for HD DVD players in the U.S. market. Effective on January 13, 2008 the MSRP of the entry-model HD-A3 will be $149.99, the HD-A30, with 1080p output, $199.99, and the high-end HD-A35, $299.99.

Extended Advertising Campaign
Toshiba plans to execute an extended advertising campaign that will further enhance consumer awareness of the benefits of HD DVD and drive sales to retail among potential consumers. Advertising strategies will include television, print and online media channels. Toshiba will also work with its dealers and studio partners on joint marketing and promotional initiatives to promote HD DVD. Current promotions include "The Perfect HD Offer" - a mail-in offer allowing consumers to select five HD DVD titles for free from a selection of 15 with the purchase of any Toshiba HD DVD player.

_________________________
-David

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#192288 - 01/14/08 10:03 PM Re: New line goes blu-ray only [Re: terzaghi]
Zarak Offline
connoisseur

Registered: 03/09/03
Posts: 1849
Loc: PA
Good to see HD DVD is not going down without a fight. They've suffered a blow, but I don't think this is near over.

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#192291 - 01/14/08 10:07 PM Re: New line goes blu-ray only [Re: Zarak]
EFalardeau Offline
connoisseur

Registered: 08/27/07
Posts: 3270
Loc: Laval, Quebec, Canada
Yes, let Lord Voldemort know that we are not done yet! \:\)
_________________________
E = MC2 = ((2M80 + VP180 + 4QS8)/(EP800 + EP500))^(ADA1500 x D2v)
Audiobytes! 2M22! 2VP150!

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#192293 - 01/14/08 10:10 PM Re: New line goes blu-ray only [Re: EFalardeau]
terzaghi Offline
connoisseur

Registered: 04/04/07
Posts: 4848
Loc: Tulsa, Oklahoma
I kind of think it is too little to late.... hopefully not, but I dont think HD DVD could win the war with 50 dollar players and 10 dollar movies at this point.. not without more studio support
_________________________
-David

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#192300 - 01/14/08 10:36 PM Re: New line goes blu-ray only [Re: terzaghi]
Zarak Offline
connoisseur

Registered: 03/09/03
Posts: 1849
Loc: PA
I think it is still up to us. If enough consumers are willing to jump at the low prices, HD DVD could get some studio support back. Or Warner Bro might even decide to change their tune, since they really left themselves a loophole until May of this year.

Maybe I'm just overly optimistic because I want to see HD DVD win.

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#192310 - 01/14/08 11:15 PM Re: New line goes blu-ray only [Re: Zarak]
jakewash Offline
shareholder in the making

Registered: 12/26/03
Posts: 10398
Loc: Calgary, Alberta
I thnk Sony is preaching better DRM to sway the studios, after all they're specs are not set yet, so anything is possible for them. Consumers be damned.
_________________________
Jason
-----------------
TTTHHHPPPPPTTTT!

My HT

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#192313 - 01/14/08 11:23 PM Re: New line goes blu-ray only [Re: jakewash]
CV Offline
Founder, Axiom Upgrade Club
shareholder in the making

Registered: 07/20/06
Posts: 11208
Loc: Richland, WA, USA
I heard this was also coming with lower software prices, which, if true, unfortunately won't be swaying studios to switch back. If they can continue gouging consumers at a higher price point, they will.

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#192319 - 01/14/08 11:57 PM Re: New line goes blu-ray only [Re: CV]
terzaghi Offline
connoisseur

Registered: 04/04/07
Posts: 4848
Loc: Tulsa, Oklahoma
I think they are just trying to empty there stock of players
_________________________
-David

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#192343 - 01/15/08 08:14 AM Re: New line goes blu-ray only [Re: terzaghi]
DaveG Offline
aficionado

Registered: 11/26/07
Posts: 868
Loc: WI
I hope I'm wrong but I also think that Toshiba is trying to unload their stock.
_________________________
Dave

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