Get Free, Friendly, Expert Advice
Call 1-866-244-8796 or email

Designed and Manufactured in Canada Since 1980


AxiomAudio Blog

Sneak Peek into Axiom’s Current Research and Development

Axiom’s Newest Speaker: The In-Ceiling M3

Outdoor Speaker Placement

Wall'O'Fame
Experimental Atmos
Greetings fellow Axiom owners...
Who's Online
0 registered (), 128 Guests and 5 Spiders online.
Key: Admin, Global Mod, Mod
Financing
Forum Stats
13322 Members
11 Forums
22897 Topics
404609 Posts

Max Online: 378 @ 02/24/13 04:33 PM
Top Posters
Ken.C 17782
pmbuko 16280
SirQuack 13337
CV 11208
MarkSJohnson 10900
Meanwhile On Facebook

󾓶 The first review of the LFR880s is out! "If you are adding or upgrading stere...

So much going on in this month's newsletter - new product announcements, a new v...

Love this comment from Doug T! "The M22 bookshelf speakers sound so clean and a...

󾓶 Andrew has spoken! Big update on the AxiomPlay Wireless Platform on the Axiom...

Page 1 of 3 1 2 3 >
Topic Options
Rate This Topic
#364912 - 01/26/12 05:31 PM Marketing/Auditions idea
Kruncher Offline
devotee

Registered: 10/05/06
Posts: 484
Loc: Maple Ridge, BC
This might have been done before, or perhaps discussed before my time here. Regardless, what do you think about including a sheet of perforated/cut cards similar to the following with each speaker order?

The sheet would look something like this on one side:



and each card could have this on the other side:



I note that I should have left the new customer name and audition dates blank on three of those cards, to better show the concept. Oops.

The customer's name and the speaker model information would be preprinted on the card, and the name of person who received the audition could later be written on the card, along with the date of the audition. Redeem the card within 30 (?) days along with an order for new speakers and get some kind of (admittedly inexpensive) Axiom promo item.

The new customer gets a little schwag, and existing customers get proof of an audition being held, and the reward that comes with that. Plus, the new customer *perceives* that Axiom treats and values its customers just as well as we existing customers *know* that they do.

Just an idea. To be adopted or ignored at your discretion. grin

Top
#364915 - 01/26/12 05:40 PM Re: Marketing/Auditions idea [Re: Kruncher]
BobKay Offline
connoisseur

Registered: 03/23/10
Posts: 3159
Loc: Massachusetts Badlands
Cool idea, Krunch.
_________________________
"Ya rolls the dice and ya takes yer chanskes."
Popeye

Top
#364920 - 01/26/12 06:24 PM Re: Marketing/Auditions idea [Re: Kruncher]
tomtuttle Offline
axiomite

Registered: 06/20/03
Posts: 8290
Loc: Tacoma
Cool.

I like incentivizing the new customer for alerting Axiom about the person who gave him/her the audition. Costs $, though.

Instead of assuming more time/cost for personalized production, Axiom could just publish a PDF template somewhere that conforms to common Avery forms (for business cards?) or something. Could even have a full-page version (for ease of printing) that includes more information ("submit this form or mention it when you order and receive xyz").

Great idea, and nice work!
_________________________
bibere usque ad hilaritatem

Top
#364926 - 01/26/12 08:19 PM Re: Marketing/Auditions idea [Re: Kruncher]
SirQuack Offline
shareholder in the making

Registered: 01/29/04
Posts: 13337
Loc: Iowa
you can call and mention that you've provided an audition, if the buyer does not mention it up front.
_________________________
M80s-VP180-QS8s-EP600-2xEP350 Denon3808 Outlaw7700
M22-OWM22-VP100-Denon2805
Audio Nirvana

Top
#364938 - 01/27/12 12:57 AM Re: Marketing/Auditions idea [Re: Kruncher]
jakewash Offline
shareholder in the making

Registered: 12/26/03
Posts: 10398
Loc: Calgary, Alberta
You can do that? I have missed out on several auditions that led to purchases, all well, I still had fun doing the auditions anyway.
_________________________
Jason
-----------------
TTTHHHPPPPPTTTT!

My HT

Top
#364946 - 01/27/12 05:18 AM Re: Marketing/Auditions idea [Re: Kruncher]
Amie Offline
connoisseur

Registered: 02/06/02
Posts: 1620
Great idea - thanks very much for thinking of that! I really like it!

Yes, we give the audition host a 5% credit in Axiom Dollars for hosting the audition - people are usually good about telling us but of course we know for sure.
_________________________
Amie Colquhoun
Axiom Audio

Top
#364952 - 01/27/12 09:03 AM Re: Marketing/Auditions idea [Re: Kruncher]
Jc Offline
aficionado

Registered: 06/27/06
Posts: 501
Loc: Sherbrooke, QC, Canada
Hi,

Until Axiom develops an easier way to report an audition you can always use as a guide the form on "Hearing Things"

Axiom Auditon Club Report

and email it to me jc@axiomaudio.com
_________________________
jc
Axiom Audio Expert / jc@axiomaudio.com
Recrutement d'Intégrateurs/Installateurs professionnels Québec

Top
#364957 - 01/27/12 11:00 AM Re: Marketing/Auditions idea [Re: Kruncher]
SirQuack Offline
shareholder in the making

Registered: 01/29/04
Posts: 13337
Loc: Iowa
wow, never knew that existed, thanks.
_________________________
M80s-VP180-QS8s-EP600-2xEP350 Denon3808 Outlaw7700
M22-OWM22-VP100-Denon2805
Audio Nirvana

Top
#364959 - 01/27/12 12:00 PM Re: Marketing/Auditions idea [Re: Kruncher]
Murph Offline
axiomite

Registered: 10/05/06
Posts: 6833
Loc: PEI, Canada
Well there you go. However, I would suggest that you ask the person's permission before you send Axiom phone numbers, address, their other interest in other products.

While maybe not illegal or even truly harmful, I would be a bit miffed if I went to a private person's home for an audition and they sent all of my contact information to the reseller without asking me first.
_________________________
With great power comes Awesome irresponsibility.

Top
#364960 - 01/27/12 12:01 PM Re: Marketing/Auditions idea [Re: SirQuack]
nickbuol Online   content
connoisseur

Registered: 09/16/04
Posts: 4474
Loc: Marion, IA
Originally Posted By: SirQuack
wow, never knew that existed, thanks.


Me either. I've done 2 auditions, but have no idea if they ever turned into a purchase or not, and I don't have any of the information anymore. Having that form as a guide will be good.
_________________________
http://ht.buol.us
M60s, VP180, VP150, QS8s, SVS 20-39PCi, HTPC, JVC RS45, Onkyo TX-NR709, Shakers

Top
Page 1 of 3 1 2 3 >



Moderator:  alan, Amie, Andrew, axiomadmin, Brent, Debbie, Ian, Jc 

Home  |  Corporate Info  |  Products  |  Message Board  |  FAQs  |  Warranty  |  Site Map  |  Privacy Statement   |  Contact Us

©2014 Colquhoun Audio Laboratories Limited
All Rights Reserved.