I think one thing you all are forgetting is that there are a certain percentage of people out there that DON’T return speakers simply because of inertia. Once they get them home and set up, they really can’t be hassled to box everything back up again and lug it down to the post office (or make a call to FedEx for a pickup) so they end up keeping them no matter what they think about them. Case in point – haggling is a big part of many cultures around the world. No matter which country I’ve visited, if you haggle with money in hand, and you can get the other guy to touch that money, you will never have to raise your price – cause there is no way that guy is giving you back that money. Once some people get something home, it’s staying and that is a sale that Axiom would NOT have made without the return policy. It is similar to those rebates – it is much better than a sale for the manufacturer because not everyone turns them in.
