Craig,

Let me suggest that there are other speakers which sell for less than Paradigm in B&M shops. If I walked into a shop and I had to choose between the Paradigm reference line, Axioms and let's say the PSB image series and the PSBs were half to a third of the other two, I would probably opt for the PSBs and I think most shoppers would. Considering this, the internet model was probably a good choice for Axiom.