It will be interesting to see if spiffnme has anything he can share about this.
Personally, I've found the IMAX experience at feature films to be amazing, and something that I will continue to spend more money and more time to have relative to other theatres. As a matter of fact, I think that we've gone to more IMAX movies than regular cineplex movies over the last several years, even though they cost slightly more and require an hour drive. Multiplexes are not enough better than my living room to warrant the time/money, but IMAX is.
I had not been to IMAX in years before The Polar Express (or maybe Harry Potter, I forget). Now, we go there for anything remotely interesting, but still not the IMAXumentary material.
