I purchased my speaker cable at Blue Jeans, not because I thought they would sound better, but I liked the look of the cable as well as having the wires in a white jacket with black and red inner conductors. I always found it difficult to match the positive and negative cables on wires such as monster due to the clear insulation on the wires. To me it was worth a little extra cost for ease of use.

A computer once beat me at chess, but it was no match for me at kick boxing.