My first thought before I read any replies was something like..

"eleMent3" or "ELM3" (for element series) or "LM3" or "EM3" ..all around the idea of Element.

I thought I would have this thing won, then I saw a couple similar replies already (but not exactly the same, haha). I shoulda got in here sooner, but some of my name ideas were not mentioned yet. Woohoo for contests!