Yes DanTana your suggestions are correct in terms of focusing on the technical aspects of a site.
However, this presentation is for a course in Online marketing and as such, comparing websites and buyer behaviour was one of the topics.

Thanks for all of your help guys. Do you know of thread discussions where after reading it you were swayed one way or another in your buying decisions? Ie. The company was protrayed as so bad that you would never buy from them? Or they were protrayed as being so good that you would look to them next time?

Thanks again for your help. Please add more good and bad websites if you can think of some.

Thanks,
Jeff