For me, BR is more about the picture right now than the sound. Don't get me wrong, they sound great, but the difference in sound between the (well) compressed tracks and uncompressed is much more subtle than the immediate "jump off your screen" difference in picture quality.

I'm probably more sensitive to this than average because I have a big projection screen on which SD-DVDs look quite poor stretched to that size.

Epic 80-800: HG Cherry