If it is, they are going to price themselves right out of the market. That's unfortunate.
+1.
I've been holding out on a BR purchase because I was very interested in Oppo's long-rumored all-in-one player (BR+DVD+SACD). $700 is a lot. I'd rather spend less money and buy a PS3 and a DV-980H.
Denon, Marantz, etc may get away with selling very expensive players, but Oppo does not have the brand recognition that they do.
M80v2 | VP150v2 | QS8v2 SVS Pci+ 20-39 Emotiva UMC-1 & LPA-1 M22ti + T-Amp, in the Office