The axiom cables look very sharp too. Or at least in my opinion they do. And I would say asthetics do have something to do with it even if most people say it doesn't.
I think it would be smart to have places sell cables in discount. In other words, I'd rather buy all my cables from one place if I knew they were all similar grade. And if I was going to drop that much $$ it'd be nice if they did X% off the top depending on order size.
But I guess we're still getting quality cables cheaper than retail so I shouldn't complain
-Nick