I could easily see the 972 being in the $2000-$2599 US range. And I think Outlaw is about right with their suggested price for the 997. If they are higher than that I think many would choose other offerings with high brand appeal.

Jason
M80 v2
VP160 v3
QS8 v2
PB13 Ultra
Denon 3808
Samsung 85" Q70