Speaking about Monster heaphones. They are really getting into celebrity endorsements such as:

Dr Dre Beats
http://beatsbydre.com/products/Products.aspx?pid=B5800

Diddy Beats
http://beatsbydre.com/products/Products.aspx?pid=B5624

and something for the ladies:

Lady GaGa Heartbeats
http://www.ladygaga.com/heartbeats/

Smart move suckering the average consumer.