Out of spite, I will drink Dr. Pepper Ten! Is it wimpy for men to drink diet sodas or something? Are the cans too feminine looking that they must market a diet equivalent to men? I noticed such an effect in Brazil...women mostly drank Coke Light (which is like Diet Coke here) and men preferred Coke Zero. I buy diet sodas based on taste, but it seemed weird how you never saw a man holding a Coke Light can there. Do men just like the taste of Coke Zero better or does it seem wimpy drinking a Coke Light or Diet Coke? They don't even sell Coke Light there anymore. There must be more men in Brazil than women.