How about the Axiom Axe Series? Axe 1000 Axe 1250 Axe 1500 It gets across the idea that these are no-nonense, no foolin', serious pieces of hardware.
Or, the Paradox Series -- as in, how'd they get so much power into such a little space that generates so little heat with so much headroom? Paradox 1000 Paradox 1250 Paradox 1500