It made me go from, "Whatintha?" to "Grrr" but it captured my attention so it did it's job.

Try going to Wired.com today and watch what happens to the headlines at the top of the page.

For those who read this after it may have gone away, plus it doesn't do it every time, maybe just your first time... here is a spoiler.
Click to reveal..
The headlines all get sucked into a swirling vortex that then becomes an add for Roomba vacuums.


With great power comes Awesome irresponsibility.