The Refurb Store really does create a win, win, win. We wanted to make trading up easy and at the same time create a place for some great deals. This is all working really well. I am not sure what all the numbers are to date for the quantity of trade-ups and resale through the Refurb Store. My thinking was to let it run for a while and then look at it after six to twelve months to see how it is all averaging out.

Ian Colquhoun
President & Chief Engineer