Tax issues aside, It's always a bit sad to see something iconic change hands. However once the news media lets go of the story, customers won't care in the end. They will continue to go to Tims because they already have all the best locations for thier target crowds and because of habits.
Those who would care and might actually boycott (for a while) are already too busy grooming thier beards, showing off thier tweed flatcaps and drinking thier 'three times more expensive' coffees so they can keep up thier hipster image at the 'cool this month' coffee shops.
