In reply to:

That irritates me.




It does me too, indeed!

And unfortunately, fueled by those people, this phenomenon seems pervasive in the higher-quality A/V industry. Triggered by the other recent thread, I visited Aperion's web site out of curiosity. I immediately dismissed the company, however, because they promote and sell Kimb$$ Kab$$ on the web site. Although their web site itself is not particularly pretentious or snobby, I just cannot let myself endorse a company that appears to promote "good quality and performance for low budget," while selling a 10-feet subwoofer interconnect for $130 and 3-feet component video cables for 3x$144. LOL

Cheers!