I don't think it would be any hit to Axiom. Buy back an older piece of equipment for a smaller amount. Check it over and then re-sell it for a larger amount. Someone trades in, they are buying a new product that generates more production. They get a newer speaker, perhaps a few models up and get a discount on the new purchase without the hassle of trying to sell their old speakers.
People who are on the fence can buy a speaker at a lesser cost who probably before would not buy at all or from some other vendor. They get to buy with confidence that the referb speaker is in factory perfect condition and not buying somenone elses problems.
Every new customer they get means a broader product awareness and new advertising through word of mouth referrals.
Heck, it it wasn't for the b-store and referb, I wouldn't have any new speakers. They now have a very happy customer who is showing all his friends. win win win.
Edited by oakvillematt (07/17/14 07:44 AM)
People are like a box of chocolates. It's hard to tell initially which ones are nuts.