What I like about Axiom is there is no "flagship" in quality. It's the same drivers, just in different configurations with different technology. This makes the axiom speaker lineup different than most other manufacturers, because there is no new "tier" of speakers -- they all the have same great quality built for different purposes.

Therefore I think it's important not to suggest this speaker is in a different class than other Axiom speakers.

Notice how we named the M3 outdoor speakers -- "Algonquin" but still M3. They are the same with an additional special name. However, the model number did not change.

It is important to keep the speaker numbering simple for customers to grasp the differences and similarities within the growing family of Axiom speakers. I think we should work off of the current product naming system.

This speaker is a "modified" or "upgraded" version of the M80. It looks and sounds just like the M80, but with a different twist on the backside. I think "M80" should stay in the name to prevent confusion. This is consistent with your current product name and branding.

The M80-D has a wonderful ring to it. It signifies this is a special version of the M80s.

I also really like the M80-LFR. The three extra letters add powerful significance. LFR-M80 is also a possibility, but I'm not a fan of it.

When you add more LFR models, an LFR module would be "added" to the back of any speaker in the current lineup. M60-LFR. M22-LFR. Etc. The naming is crystal-clear.

Of course, adding a special secondary name (like the algonquin's) would be nice, but the model number is how these speakers will be identified and understood.

You can introduce this product by saying "We took our award winning M80's and created a sound of a different kind ... presenting the M80-LFR's"

In a press release people would immediately associate with the M80's, and a new, important technology added to them. See how this is works? I think it's a winner

That's a good point, Dan.

I'll submit M80 RSR or M80 GT, in that case, although RSR is so much cooler, and could mean something like Reverse Sound Radiator.

The M80-D, sponsored by Mothers Against Drunk Driving (M.A.D.D.)

I'll go better and add M80-DDD to my entries.

I see your point as far as the drivers, and probably the "wood" casing that they are in, being the same.

But, to me, the key point is all of the electronic gadgetry that hooks up to them and makes them worth $3760, compared to a pair of M80s worth $1440. Different.

There are a lot of descriptors that could imply the improvement in sound to a higher, more accurate or reference level. A lot of these have already been taken as company names or product lines. Among the "high" names are Apex, Aperion, Apogee, Ascend (four and we're not even out of the As), Pinnacle, Meridian, etc. Among the accurate/reference names are Axiom, Paradigm, Martin-Logan's Purity (I wanted that name!).

Other possibilities as far as the accurate/reference theme:

Fidelis Series / Fidelis LTR-100 / Fidelis 100

The only audio thing I found in potential conflict is a high-end audio store in NH. We could send Mark over with an Olive Garden lunch to "negotiate" use of the name.

Ideal Series / Ideal LTR-100 / Ideal 100

Never heard of it. I'll likely pull over and eat the lunch on the way.

I can't be trusted with O.G., though I at least admit to it.

Man, it's been so long since I've had an Olive Garden lunch. The drug reps - who only come in two or three times a month at my new job, vs most days at my old job - now bring deli sandwiches. Oh, the humanity!

I read about these over on audioholics... and of course everyone bashing them like a bunch of monday morning quarterbacks.. err speaker designers. *roll eyes*

Axiom Audio Linear Envelope DSP Controlled Full Range Loudspeakers

Axiom Audio Sound Envelope Omnidirectional DSP controlled Loudspeakers

Axiom Audio Omni Concerto' or Concerto 100

Axiom Audio Bi-Fidelity DSP Loudspeakers

Holy moses! It's Heoleb! Welcome back!

Good ones!