I purchased my 32" Sammy LCD last September. At that time, I had 6 other flat-panel TVs that I was evaluating at the same time. The Sony Bravia LCD was absolutely terrible with action and it was far more expensive. Everyone in my family could see the motion artifacts even with slow-moving clouds. This was extremely surprising because the Bravia had a faster response time spec than all the other sets. The LG RU LCD had some motion artifacts apparently that I couldn't see but my wife could as she is far more sensitive to this effect than I am. All other sets had no blurring issues.

BTW, although the Sammy wasn't the cheapest, it was the clear winner in terms of picture quality and usability and my entire family agreed on this. Part of the reason that it was so good, I think, was the fact that I found the perfect calibration settings on the net. I could have never stumbled on these settings myself. When my buddy saw the set, he immediately went out and bought himself a 42" model.