I actually started reading more into the Dolby Atmos for home use stuff. They state that ideally you would add speakers to your ceiling, but if you can't, you can get (like Pioneer announced) Dolby Atmos speakers that replace some of your speakers and have a built in "module" on the top of the speaker. You can also get an add-on module for your speakers and "using some magic" (basically bouncing sound off of your ceiling and playing with reflection points) you get the "same" effect.
Well, for people with acoustically treated rooms, their ceiling might have absorption on the ceiling and thus it would cancel the effect. If the effect it projected from above the rear channel speakers, then this might work better since most treated ceilings are absorbing front channel reflections. I guess we will find out more tomorrow when Pioneer shows off their new Dolby Atmos receivers and speakers tomorrow at the 2014 CE Week Show in New York.
