Curved screens were made for projected images to reduce pin cushion is the corners. They are trying to capitalize on a idea from an entirely different technology. Just another gimmick , same as the car manufacturers do and it becomes a "so me " tech. The sales are down on flat panels etc now they are reaching for something to keep sales moving but they will never reach that fevered pace they were once at. I put atmos directly in that category, it sounds like a great idea but not worth the trouble.

DOG is GOD spelled backwards.
What others think of me is none of my business.
M80 V3 MY GLOSS Cherry