In my last response, I assumed he gave them time to break in and is still not satisfied based on his latest comments.
Judging by the comments, at least one person has been convinced to not try Axioms and a few more are knocking the brand. This is very unfortunate not only for Axiom but also for those who are missing out. They are not only missing out on the great performance but also on the loyalty benefits.
Those who start a social media channel should understand they take on an important responsibility and should question if they have the right skills, education and communication abilities to fulfil their role.
