Saturn,
have you heard of a thing called advertising?
The almighty dollar is what most motivates the cable 'snake oils' of the day, what drives the sales of expensive cables and what prompts people into believing they can tell the differences even if others cannot.
Don't fool yourself.
It still comes down to human perception and emotions as stimulated by the 'hype' of advertising.
As for going to hifi audio shops, yes, MANY of them do sell expensive cable, and if you actually get to know some of these people personally, especially the ones that repair the equipment for a living, many of them also do NOT use anything more than regular 12ga generic stuff for their home systems. Just because they sell it, doesn't mean they use it.
